The real first impression of Cha-am, we no longer know. It was in 1987, after a few hours in the back of a pick-up, sitting on the beach for a while. And then back to Bangkok again a few hours in the back of a pick-up.
What we still know are the times we were en route to Hua Hin,
and stopped in Cha-am.
Cha-am made a friendly, quiet impression.
In 2015 we stayed in Cha-am for the first time for one night.
The hotel was not at all what we wanted, but walking along the boulevard was nice. It was quiet, as you would expect from a Thai seaside resort on a by-the-week day.
During our first longer visit, in 2016, the first impression was conformed. Cha-am is mainly relaxed.
There are quite a few restaurants, which often bring food on the beach.
There are bars, but they are very quiet, no Pattaya or Patpong scenes.
We had a pleasant time in Cha-am.
When we write about a place, we write about what we saw and did there, and what we think about it; no more and no less.
This is not a travelguide (we are not complete), and it is neither an advice to visit or not to visit a place. Other sites can give you that information.
Our opinion about a hotel or restaurant is not ment to be a (positive or negative) review, you can find that information on other sites.
It is our description of a situation on a certain moment, influenced by our mood.